OurHood was South Africa’s first social network for neighbourhoods. The website and app provide a secure, private platform where residents of clearly defined neighbourhoods could: Share information, news, details on local events, form groups, receive targeted and relevant local information from neighbourhood-watch groups, local government and key security groups, and Source exclusive local deals with retailers and partners.
The Name Your Hood campaign sought to democratise naming and renaming processes. Launched in Cape Town’s ‘City Bowl’ in 2011, the campaign canvassed the public to submit, and then vote on, suggestions for clearly defined micro neighbourhoods. After a hugely success public campaign, 10 neighbourhoods received an identity through a voting process. The campaign was then run in Gugulethu, with the team ultimately running the City’s process to rename all of the NY street names.
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