A chance for people to become part of Cape Town’s history and build stronger communities.
The Name Your Hood campaign was launched in Cape Town’s ‘City Bowl’ in July 2011, canvassing local residents to submit suggestions for unnamed neighbourhoods. A democratic process, residents were then asked to vote out of the proposed names for one they felt most appropriate.
The process was fun and dynamic through the means of digital and print media and festive community engagements. Inclusive, interactive and democratic, the process was be regarded as an ‘Idols for neighbourhood naming’. The history of each micro-neighbourhood was develved into, stimulating animated conversations about the appropriateness of particular names. The outcome?
The NY1, in Gugulethu, has been renamed to Steve Biko Drive, on Monday. More than 90 Native Yard (NY) street names were given during apartheid, and have been renamed. Local residents said they felt proud to have their road renamed after the national hero.
The City Bowl part of the campaign concluded in January 2012 and generated seven new neighbourhoods including Union Kloof, The Loop, and Little Camissa.
Following its success, Name Your Hood was launched in Gugulethu in September 2012. For the first time in the history of South Africa, the residents of a township were invited to name the areas in which they live, work and play.
R3.5 million worth of media and PR, including print, radio and television - not to mention online coverage.
Awareness of NYH continued to grow rapidly and media companies and publications have been quick to cover the Name Your Hood campaigns.
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